by Sarah Franklin
Last week was quite a busy one at Coghead. We chose to be a sponsor of the Office 2.0 conference in San Francisco again this year. Last year we used the conference as the forum to announce our beta; this year, we utilized the conference for more great announcements:
At Coghead, we are particular about conferences in general. We average about 2 a year, while Salesforce probably attends 2 a week. We love Office 2.0 because it embraces Webware and the essence of Going Bedouin. (And yes, I admit that we also loved getting iPhones for attending.) We went into the conference with high expectations after a great
experience last year. Ismael and team came through again with another
successful conference.
The panel discussions were great, and well attended. Greg participated on the "Death of the App" panel - which discussed why and how enterprises have embraced the creative destruction of traditional applications in the enterprise and the Web 2.0/Office 2.0 revolution. Jai Das remarked on why SAP invested in Coghead at the VC Panel. All of the panel discussions and demos were recorded by Veodia, and are available here for viewing.
In addition to being a sponsor, Coghead also contributed to the conference by powering the iPhone Provisioning application. The process was very difficult because of the way Apple requires the phones to be ordered, and Coghead "saved the day" according to Ismael. We were happy to help, and enjoyed making the app for ITRedux. Next year, we hope to do something even more substantial for the conference, and showcase more of Coghead's capabilities, including integration to SalesForce.
If I had more complaints about the conference, I suppose this article would be a bit juicier. I can't even complain about the San Francisco weather -- it was perfect. So hats off to ITRedux. Great conference - looking forward to next year.